Case study
Throwback: Brand Identities and Engagements
Here is to going back in time to my days as a graphics designer, before I became a UXer. This section showcases an eclectic mix of logos, fliers, and motion graphics, each piece a testament to my versatility and ability to understand business needs and to communicate brand stories visually.
Role
Graphic Designer
Motion Graphics Designer
Duration
Spans 3 years
Types
Logos, Fliers, Song & Album Covers, Motion Graphics, Videography, Social media graphics
The story
Logos
Crafting the core of brand identity - my process is around the thoughtful consideration behind color schemes, typography, and symbolism to create memorable and impactful brand identities. Each logo is not just a design; it's the first handshake between the brand and its audience, setting the tone for all subsequent interactions.
Fliers, Album covers
There are more than just print; they're a call to action. My designs in this category demonstrate how to captivate and inform the audience at a glance. From promotional events to product launches, each flier is a strategic blend of compelling visuals and persuasive copywriting, designed to create buzz and foster engagement.
Motion graphics
In the realm of motion graphics, I meld narrative and animation to create engaging stories that resonate with viewers. This section showcases my ability to translate complex ideas into dynamic, easily digestible content. Whether it's explaining a product, building brand awareness, or simply entertaining, my motion graphics are crafted to leave a lasting impression.
81%
surge in customer satisfaction
25%
Increase in user registrations
10%
reactivation of dormant accounts
BEHIND THE SCENES BELOW
Discovery
Insight into the problem, researching customers and understanding their needs.
Activities
Competitive analysis
Literature review
User interview
Key findings
Support tickets and store reviews reveal concerns and queries from customers whether Carbon has two types of applications. Further investigation revealed the cause to be disparity in the interfaces for both Android and iOS.
Based on the Nigerian Financial Services Market survey carried out by Intelpoint, security and safety of funds are factors people consider when choosing a banking/financial institution.
Define
Narrowing the focus, crystallizing the problem
Activities
Information architecture
Focus area
Implementation of a new design system to harmonize both visual and engineering efforts.
Improvement on the hierarchy of consuming content on the home screen to put focus on user needs.
Security feature in hiding balances to protect customer from prying eyes.
Develop
Working on potential solutions
Deliver
Finalizing the solutions that work and developer handoff
“ I'm really proud of what the @get_carbon team are delivering and this new design change of the Carbon app is just one of the many new changes that are coming. Our mission is not just to change the way you bank, but change your life by banking with us! ”
Chijioke Dozie
CEO | Carbon